In a bold move to redefine the future of instrumental music careers in Nigeria, Wiflow successfully hosted the first-of-its-kind masterclass titled “New Year, New Me, New Sound” – a music career reset experience designed specifically for instrumentalists across multiple categories.
For years, instrumental musicians like trumpet players, saxophonists, string players, percussionists, and horn specialists etc. have remained under-recognised despite their immense skill and contribution to the music ecosystem. While many master their craft technically, very few are equipped with the tools needed to build visibility, positioning, and sustainable careers.
This masterclass was created to change that narrative.
Supported by MyMuute, the four-day experience revealed practical, often hidden principles that separate the few successful instrumentalists from the many who remain unseen.
A 4-Day Deep Dive Into Career Growth for Instrumentalists
Each day focused on a specific instrumental category, bringing respected industry leaders into the room to share practical insights.
Day 1 – Trumpet & Horns Day
In partnership with the Nigerian Trumpet Guild, Day 1 featured:
- Olabiyi Julius
- Babatunde Shosanya (representing the Nigerian Trumpet Guild)
The day was further strengthened by ambassadors Olasupo Joy and Okiki Gideon, creating a powerful ecosystem of mentorship and representation for horn players.
Day 2 – Saxophone Day
Saxophonist Raphael Lasisi led the conversation for Day 2, alongside ambassador Goodluck Kegbru (Goodysax), offering clarity on branding, professionalism, performance positioning, and long-term growth for sax players.
Day 3 – Strings Day
Clinton Akinkuolie (Clintonicstrings) and Israel Peter (Easystrings) took center stage to guide string instrumentalists through career refinement strategies, performance excellence, and positioning beyond events into structured career growth.
Day 4 – Percussion Day
Shaba Segun (Shegxysticks) and Gbenga Daniel (Coach GD) delivered powerful sessions for percussionists, with ambassador Olukolade Olukolapo supporting the engagement and community-building efforts within the category.
Hosted in an Environment Built for Excellence
This groundbreaking masterclass was made even more remarkable through the support of our location partner, Gracetone Digital Studio – a state-of-the-art, fully built digital studio located in the heart of Yaba.
There truly couldn’t have been a better venue to showcase excellence, innovation, and growth.
Gracetone Digital Studio is equipped with top-tier industry-standard technology, including premium lighting systems, LED screens, and professional-grade sound equipment. The studio is intentionally designed with a well-thought-out experience for multi-purpose usage — from live productions and masterclasses to digital broadcasts and creative showcases.
By hosting “New Year, New Me, New Sound” in such a purpose-built environment, a new benchmark was set for live production experiences in Lagos, Nigeria. The ambience, technical capacity, and immersive production quality reinforced the very message of the masterclass: excellence is intentional.
Beyond Performance: Conversations That Matter
Across all four days, the conversations went deeper than performance skill.
- Jeremiah Ibiwoye (Jeremy) served as Event Host.
- Sewande Cadmus anchored the Red Carpet experience.
- Samuel Oghenejaboh (Sammyflow), CEO of Wiflow, led the panel and conversation sessions throughout the masterclass.
Special guest Olusola Peter, CEO of Waves Ambassador, contributed expert insights across all four days; bridging the critical gap between instrumentalists and sound engineers, and explaining the importance of understanding live sound production, audio engineering relationships, and stage technicalities.
Additionally, Caleb Nwachinemere (N. K. Caleb), CCO of wiflow, delivered impactful sessions on “Media as a Tool for Visibility,” helping instrumentalists understand how digital presence, content, and storytelling influence career growth in today’s industry.
More Than an Event: A Movement
“New Year, New Me, New Sound” was not just another music gathering. It was a strategic intervention.
The core message was clear:
Skill alone is no longer enough.
Instrumentalists must understand:
- Branding and positioning
- Industry relationships
- Media leverage
- Professional structure
- Monetisation beyond performance
This event marked the beginning of a new culture; one where instrumental musicians are empowered not just as players, but as brands and business owners.
Powered by an Exceptional Team
The seamless execution of the four-day masterclass was made possible by the Wiflow Media & Marketing Team, led by:
- Meekness Lemchi – Event Manager, Wiflow
- Grace Chidinma Alako – Head of Partnerships, Wiflow
- Joshua Oghenejaboh – Marketing Manager, Wiflow
- Felix Olawale – Photography Lead, Wiflow
- Alongside the broader Wiflow production and operations team.
The Beginning of a New Sound Era
With instrumentalists now better equipped with strategic insights, industry exposure, and actionable knowledge, Wiflow Africa has ignited what may become a defining shift in how instrumental music careers are built in Nigeria.
This was more than a masterclass.
It was a reset.
It was a reawakening.
It was the beginning of a movement.
Read more about ‘New Year, New Me, New Sounds’ here
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